Friday, December 2, 2011

Physio Field Trip


Some of the injuries that are commonly found in those who work in web design are: Carpal Tunnel Syndrom, Thoracic Outlet Syndrome, Eye Strain and Sciatic Nerve Irritation.


Allof the injuries are overuse injuries. There are normally signs and symptoms that are precursors to the actual injury. Some common signs and symptoms to watch for are: Tightness and ache in forearms, Knots in shoulders and neck, Tension headache, Tingling or numbness either intermittent or prolonged, Pain that can not be relieved with stretching, Decreased range of motion in neck, shoulders, wrists and lower back.



Almost all of the injuries are caused by changes in posture. Before the symptoms become too aggressive, it is important to do some intervention. If left un-treated they will limit your ability to do your job. Normally due to the cause of the injuries, surgical interventions have limited success.


If you are experiencing sign and symptoms, even mild, you should see a therapist to learn what you can do to prevent further damage.


No matter how well a workstation is designed, problems may arise if attention is not paid to the way the work is done. Working at a computer often involves very few changes in body position. This lack of movement can lead to muscle pain and strain. It is recommended that a 5-10 minute break is taken every hour.


Vary the work tasks. Break up keyboarding tasks work by doing other job duties or tasks that involve moving around or changing body position. Try to stand up and move around. Look away from the screen occasionally and focus your eyes on an object far away. Relax your muscles, stretch and change position.


There are three contact areas in the work space that affect the workers posture: the seat, the work surface and the floor. To ensure the most comfortable posture possible, two of these factors have to be adjusted.


If you can afford to do nothing else, a fully adjustable chair is the undisputable must. The other, and perhaps the most preferable option, would be a fully adjustable desk.


The body positions held while typing and individual typing styles are so significant in the cause of repetitive motion injuries that their impact cannot be overemphasized.


Slouching while sitting with the back slumped against the backrest of the chair compresses the spine and can lead to low back pain. It also puts the head in an imbalanced position contributing to neck and shoulder problems.


Additionally, a slouchy, sitting position encourages the worker to rest the wrists on the edge of the desk in the dorsiflex position (ie hands bent upwards at the wrist) This is one of the most important MUST NOT DO's in RMI prevention.




Friday, November 18, 2011

Jason Bouwman


Today's speaker was Jason Bouwman, a graduate of the Technical Illustration program at Sheridan College and owner of Compass Creative Studio Inc. You can find him on LinkedIn and follow him on Twitter @JayBouwman. Jason didn't show us any work until prodded, but he did give us a lot to think about. This is a guy who spends a lot of time thinking about how he can do things better, and that process was really cool to hear about.



Jason came from a blue collar immigrant family of construction workers and welders. He recognized his creative talent but always felt the responsibility that he would one day want to provide for a family. While studying he realized that grades weren't important, but that his portfolio work is what would get him a job coming out. In second year he started cold calling companies and got his first job at Howard Integrated Communications. He was treated well and worked hard but from the start he had the idea to start his own business.

His freelance took off and when he decided to start hiring and grow his business, he asked his clients what they liked most about working with him. It turns out it wasn't his great illustrations or graphic designs (as he had hoped), but the way he asked questions and got to the root of what they were looking for in their designs. He was able to help the client to develop their core idea, so he became an expert in helping his client to align with the market, not just create great designs.



Jason really stressed the idea of find balance in your life, and making sure that the important things got prioritized. As he said, the big rocks have to go in first. Here's what he means.



This is an exert from an interview I found in West of the City Magazine that sums up a lot of what he spoke about in class about his business ideas.

Compass' tagline is “Let's get real”. “We all hate being sold to, lied to. [Marketing] is a real business function. There' a fine line between getting out and promoting yourself and manipulating people or exploiting their fears and emotions just to sell them something, so we've challenged ourselves but we've also moved to challenge our customers to get real.” Bouwman says potential clients sometimes ask if they can be made to look professional. “The first question we ask is, ‘are you professional?' If you're not, then that's what I want to help you solve, and let's put some creativity towards solving that first before I go and craft a message that could be misrepresenting.” Once that's achieved, Bouwman and his crew will craft a brand message that's as appropriate and as reflective to the truth as they can.

These are a couple examples of their great designs for Let's Landscape and NHL hockey player, Mike Fisher's personal website.

Passion is not enough, it will burn you out. You need skills too, and then you need a market.


One of Jason's designs for the Royal Canadian Mint.

Hard at work.

Sunday, November 13, 2011

Alex Pejcic


This week's speaker was Alex Pejcic, Co Founder and Vice President at Sonic Boom Creative Media. Check out his profile on LinkedIn, or follow him on Twitter @alexpjc.

Alex started Sonic Boom in his basement with a couple friends after graduating university with a degree in psychology. After learning some html and building an online hockey pool for their friends they realized they could make some money building web pages. Started going door to door in Hamilton and everything grew from there. These days Sonic Boom helps clients to embrace and maximize what they can do with interactive media. Alex is really energetic and engaging so it's not very hard to see why he's been so successful.



Sonic Booms' home page is awesome. Love how the background image changes each time you visit.

Alex is also an executive member at SODA, Society of Digital Agencies.


Alex was very candid in his presentation and laid out the ad industry as he sees it for us in no uncertain terms. The main message I took from his presentation is to be passionate, and most of all BE A GOOD PERSON. I like that advice.

Understand Our Industry
-understand that you're in an ecosystem
-you need to understand how things work and strategize

Understand and use Social Media
-you need to know whats out there and have an opinion
-be involved
-always be teaching yourself new things

Here's a diagram he showed us that illustrates the different ways of communicating with the consumer.


What will you need to know?
-meaning and role of a brand, 'more than a logo'
-marketing, 'direct and mass'
-latest trends and technologies, 'social design'

What should I possess
-proven skills in your discipline
-strong portfolio
-references, these go a long way
-willingness to learn
-knowledge of the companies your applying to
-POSITIVE ATTITUDE
-PASSION FOR WHAT YOU DO
-HEAD, HEART AND HANDS

Get noticed, recognized and respected. It takes time.
-join interactive media groups
-submit your portfolio to online communities
-create your own online space
-ask for advice and interviews

DON'T HAVE AN EGO, DON'T BE AN IDIOT AND ALWAYS PAY YOU DUES
-but don't confuse confidence with ego
-be prepared to have a thick skin, people will tear apart your work sometimes
-stick somewhere, don't jump around, and show progression
-look for inspiration outside of what you do


Here's a good interview with Alex from Red Canary about Sonic Boom and the industry.

Friday, November 4, 2011

Jay Schacher

This Friday's speaker was Jay Schacher, Art Director at Henderson Bas Kohn. Check out his work at jayshack.com, learn more about him on LinkedIn or follow him on Twitter @jayshack.

Jay studied Multimedia and New Media at York University before graduating from the Web Design program at Sheridan College in 2006. His first job out of school was as a Junior Designer at Organic Inc and has since worked at Sonic Boom Media and OSL Marketing before moving on to his current role.


HBK specializes in interactive web experiences, online ads, mobile and print. Some of their brands include Coca Cola, Nintendo, Tim Hortons, Mercedez Benz and The Weather Network.

Jay's everyday work includeS brainstorming, concepting, designing, overseeing, mentoring, meeting timelines, ensuring client expectations are met and BEING CREATIVE!

Comon Traits of a good ad employee

-you love video games and doodling
-you like Photoshop more than TV
-you have a favourite Hex value
-you have really creative passwords and network names

This is the LG Power up you life video created to show consumers how to play the game. The website which is no longer live has animations using javascript in HTML5.

The Mercedez Benx Drive and Seek game. One of the project Jay definitely seemed most proud of. Really beautiful design and a very different style from the LG project. Also uses animations coded in HTML5.

This is the Mercedez Benz Drive and Seek video they were given to base the online interactive on.

Some advice from Jay

-build an online profile, this is your brand
-keep an archive of all your work
-network, use LinkedIn, tumblr and Twitter to stay connected
-stay close with you classmates after you graduate
-you will be finding each other work
-be a team player, not a hero

This is Jay favourite poster of all time which I found on his Tumblr page.

Henderson Bas:
479 Wellington St. W.
Toronto, ON
M5V 1E7
416-977-6660