This week's presenters were Genco and Jon Cebecioglu, brothers, and Partners at Studio Viamin C. Genco is also a graduate of the Web Design program at Sheridan college, so it was cool to hear from another grad who's out there doing well! Before starting his own business and recruiting his brother to partner with him, Genco worked as an Interactive Designer at Ecenricarts, and a Senior Designer at Normative Designs. You can check them out on LinkedIn, or follow them on Twitter @studiovitaminc.
"We believe that brand is the soul of a company. An organic visual language that emcompasses all the qualities of its body. When we design logos, we aim to distill all these qualities and create a soul that can stand the test of time by changing & adapting itself", Studio Vitamin C
A lot of the work that Vitamin C pulls in is from start-up companies who are looking for venture capital. They have this great idea, but need a visual identity to help bring in investors. Apparently Toronto is booming with start-ups like this. Genco and Jon showed us the process of designing the logo and website for Jumpingfish, a company that builds software. It all starts with a questionnaire and a discussion to define the company's objectives. These objectives always need to relate back to the user.
Genco and Jon's main advice was to network and really seek out events where we'd be able to meet industry people and get our foot in the door. They also stressed working really hard on our final projects which is what will be our best showpiece for attracting employers after graduation.
Unfortunately most of the great work they showed us isn't live yet so I can't link to it just yet. Hopefully soon, I will have some more visuals up.
One of Genco's first re-designs at Ecentricarts for Canada's National Ballet. The idea of the mirrored l's comes from one of the first move ballet students learn.
Vitamin C is important!
Studio Vitamin C
376 Bathhurst Street
Toronto, ON. M5T 2S6
Genco 416.388.8849
genco@studiovitaminc.com
Jon 416.824.0328
jon@studiovitaminc.com
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