Today we got teamed up on by the good folks at SapientNitro. Very cool to get so much insight and to hear directly about the hiring process. From left to right, Kim Welch- Studio Manager, Gail Leija- Marketing and Strategy Analysis: User Experience Research, Sonia Janovjak- Creative Recruiter, and Norma Penner- Interactive Art Director and a grad of the Web Design program at Sheridan.
SapientNitro is one of the bigger agencies in Toronto with 240 employees in the city and over 10,000 worldwide. Some of their bread and butter clients include Chrysler, Jeep, Dodge, and RBC. Part of their philosophy is to take on the personality of the clients' target user when designing. Gail talked to us about the process of creating personas and designing with these users in mind.
"The definition of great is entirely defined by the client you're working for and the problem you're trying to solve."
Microsite created for the Jeep Wrangler using HTML5 and some really cool depth of field affects.
Kim gave us some really great insights and let us in on what she's looking for when hiring. As the Studio Manager she needs to make sure that potential employees will fit in with the culture.
1) Can you work in a team?
2) Will you embrace feedback?
3) Are you committed to learning, mentorship and mentoring?
4) Are you flexible/able to switch gears quickly?
New employees are sent on a one week bootcamp at one of the North American offices to learn about the company and immerse themselves in the culture. Employees choose their own supervisor and informal mentorship plays a big part in a system of internal growth. Lots of opportunity for promotion.
Photo of the Abercrombie & Fitch main offices in Ohio taken by Norma while working with the team down there.
Norma talked about what SapientNitro expects from applicants.
1) Forward thinking design. Are your ideas innovative and current?
2) Fluency in digital channels.
3) Great typography.
4) Good presentation skills. Can you sell your ideas?
5) Eagerness. Know why you want to be there and how you will fit.
6) COMPASSION & DRIVE. The common quality of every SapientNitro employee.
Vail Resorts is another big client that is really embracing the potential of social media. Check out snow.com, or their facebook page to see how social media is being used to enhance the ski/snowboard experience. Cool ways to keep track of your runs, see how long each took, download free photos from your day, and basically document the experience. Lots of opportunity with geo location and gamification for these resorts. Snowcial is a conference in Lake Tahoe bringing the worlds of ski/snow boarding and social media together.
Vail Resorts is another big client that is really embracing the potential of social media. Check out snow.com, or their facebook page to see how social media is being used to enhance the ski/snowboard experience. Cool ways to keep track of your runs, see how long each took, download free photos from your day, and basically document the experience. Lots of opportunity with geo location and gamification for these resorts. Snowcial is a conference in Lake Tahoe bringing the worlds of ski/snow boarding and social media together.
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